WILL WITH PERKINS+WILL
Following the creation of News Corp in July 2013 the building brings together News UK , HarperCollins and Dow Jones. By combining these three key News organisations under one roof for the first time (having previously been dispersed across London) it will help to meet the goal of becoming one single connected and transparent entity.
News Corp required a workplace that was efficient and directly supported the needs of the business, able to attract and retain world class talent and generate
The vision for the building was to create an open, fluid and egalitarian space with great visibility which challenges static work practices, supports internal mobility and promotes collaboration. A key part of the brief was to create a considered journey through the building which expresses the values of the business and shares the proud story of their heritage with their staff and customers.
The way the branding is conveyed in the space needs to weave very strong individual brands into a common message whilst integrating the important emergence of digital content into the world of printed media.
Photography | David Churchill www.davidchurchill.co.uk
DESIGN + STRATEGY